iZotope’s audio production software has always relied on innovation and teamwork to bring you the absolute best experience. Today, they’re excited to let you know that their next chapter is all about keeping that awesome promise of ingenuity and collaboration alive and kicking.
iZotope, Brainworx, and Plugin Alliance are becoming part of Native Instruments!
What does this mean Exactly?
This move will help them create a seamless and consistent experience for customers that use iZotope, Native Instruments, and Brainworx products.
They’re working towards a future where you can:
Use one unified login for your accounts across their brands, so you don’t have to remember multiple sets of login details
Utilize Native Access as the preferred destination for installing and authenticating a broader range of products, reducing the need for multiple product installation tools
Get access to one Customer Care center to get the support you need, across all product lines
Visit a one-stop Shop and discover all the products across their brands, including all your loyalty offers and upgrades in one place
Explore more tightly connected experiences and technologies across their products
This year, you can expect to see:
- More iZotope products available in Native Access (and more Brainworx products early next year)
- More educational content and stories featuring iZotope and Brainworx products on the NI blog and social media channels
- More cross-brand integration, ranging from product features to new product bundle offers
As a complementary marketplace featuring many third-party plug-ins, the customer experience at Plugin Alliance will remain distinct, but they will continue to coordinate sales and special pricing throughout the year, just like they’re doing now with their Summer of Sound campaign.
What About Soundwide?
Some of you might remember back in 2022 when iZotope, Native Instruments, Plugin Alliance, and Brainworx came together as a group called Soundwide. While the spirit of Soundwide lives on — these brands coming together to empower creativity — the Soundwide name wasn’t as familiar to their community.
With that in mind, they made the choice to move forward with a brand that more people know and love: Native Instruments.
Keep an eye out for more updates about how they’re growing together as Native Instruments. They also have some amazing product releases planned that you’ll want to hear about.
P.S. Right now, they are all celebrating Summer of Sound together, with 50% or more off all software and plug-ins across iZotope, Native Instruments, Plugin Alliance, and Brainworx. Check out the offers here.