Past Meetings

September 13, 2023

Avid Audio solutions for Post Production

Please join us as we welcome Avid‘s Pro-Audio Solutions Specialist, for the Americas, Christopher Mallamaci who is going to bring us up to speed on what Avid has for the audiophiles among us. Topics will include:

  • Discovering the efficiency of Media Composer and Pro Tools Interoperability
  • Creating sound-to-picture with Pro Tools Ultimate
  • Starting to design with Avid’s PlayCell, GrooveCell, and SynthCell
  • Getting Creative with Elastic Audio and ARA2 Melodyne
  • Creating immersive multichannel surround mixes, from stereo to Dolby Atmos

Be prepared to learn and ask questions! Christopher will do his best to answer as many as he can!

July 13, 2023

How to Make Friends with Generative AI

Please join us on Thursday, July 13, 2023 at 5pm PDT via Zoom for an informative discussion on “How To Make Friends with Generative AI.”

We are lucky enough to have some AI early adopters joining us to delve into how we move forward into this new world and what we should be aware of and understand. We’ll be exploring the worlds of AI in image/video generation, for lyrics and music generation, and looking at the tools to use to start this adventure. They will also discuss the parameters for when using these tools will be appropriate and when it would be worth finding other solutions.

We’ll be led on this journey by marketing consultant Laura Pursley and we’ll be picking the brains of Producer, Author, and VFX Artist Jeff Foster and Author, Interactive Executive Producer, and Prompt Engineering cypher Evo Heyning. Bring your questions and a place to take notes because we’ll be discussing where Generative AI can fit into your life and career at the next LAPPG!


Laura Pursley
Purrmark Consulting

With a career spanning movie marketing, independent film production and imaging technology, Laura Pursley brings deep audience knowledge and communication prowess to the marketing profession.  Laura has led camera launches for Sony and Panavision, enterprise campaigns for Adobe and, and was instrumental in the expansion of post house Light Iron from its flagship facility in Hollywood to six locations around the country.  Laura frequently volunteers as a career mentor, and is an expert grower of heirloom tomatoes.


Jeff Foster

Jeff Foster is an accomplished professional with 30+ years of experience in media production. Based in Northern California, he excels as an award-winning producer, published author, videographer/photographer, animator/editor, trainer, and aerial cinematographer. Jeff’s expertise spans traditional and digital images, video production, illustration, animation, motion graphics, and special effects.  He is currently finalizing VFX work for an upcoming feature film. As a respected writer for ProVideo Coalition, he focuses on reviewing video and photo gear, exploring new technologies, and AI tools for imaging and content creation. Jeff currently serves as Senior Manager/Producer of Video & Imaging Services at Bio-Rad Laboratories in the Bay Area. 

Evo Heyning

Evo Heyning has been creating immersive experiences that bridge real and virtual worlds for more than 20 years and specializes in a unique process of world creation she has designed into a game of Realitycraft. Realitycraft exists today as a design lab and AI art gallery in Oakland, CA with creative and educational services provided worldwide. As a creator, interactive showrunner and production strategist Evo aligns a wide variety of media projects ranging from the Affordable Care Act public campaign to producing more than 500 hours of livestreaming and virtual events during the pandemic including conferences and global talks. Her work focuses on metaverse media and the creative potential of interactive, participatory, volumetric and virtual production to change our shared experiences.

June 14, 2023

Exploring the Power of AJA's Io X3
+ LAPPG's 15th Anniversary

Join us for our June online meeting and 15th Anniversary! We’re very excited to have AJA Product Marketing Manager, Barry Goch, joining us to introduce us to AJA’s Io X3. He’ll share how the Io X3 is a compact and ideal solution for capture and output on set, in the studio, at an event, or in the edit suite. Plus, he’ll be demonstrating how it can be used with various NLEs, including Premiere and Avid, as well as, finishing applications like Autodesk’s Flame.‌

**We will be giving away an Io X3 box to one lucky attendee who stays until the end of the meeting! Thank you, AJA!


Barry Goch, Product Marketing Manager, AJA Video Systems, supports the company’s global marketing efforts by contributing to AJA’s website, product marketing across a range of platforms, trade show product roll outs and other go to market items as well as being an AJA evangelist in the LA area.

Previously, Barry was a feature film and television finishing editor in Hollywood with credits including Spiderman: Homecoming, Passengers, Money Monster, Eye in the Sky, and Game of Thrones. He is also a creative editor, cutting the SXSW 2020 Award Winning Short, Stucco. Barry was also a journalist for many years reporting for Post Perspective and Post Magazine.

Barry is a member of the Television Academy, the Visual Effects Society, The Hollywood Professional Association and the current Chair of SMPTE Hollywood.

This meeting will also be live streamed on YouTube.

**Attendees must stay to the end of the meeting to be eligible for the chance to win the giveaway. The winner will be chosen offline and emailed directly.

May 10, 2023

Streamlined Metadata Management and VFX Editorial with Mistika Workflows

Join us for our May meeting where we will explore the game-changing application that was the talk of the recent NAB Show in Las Vegas — Mistika Workflows! This presentation will include the very latest developments related to automated VFX Editorial and provide insights on how to implement a comprehensive metadata journey with ease and no mistakes. We will also cover how to comply with the latest industry standards and requirements for delivery to OTT platforms and major distribution companies.

Learn how to streamline the process of VFX conform, EXR and ACES linear export, and delivery direct to the VFX department.

Don’t miss out on this opportunity to enhance your knowledge and skills and see how easy it is to create automated and comprehensive workflows, no matter what creative solution you are using.

Register now for this upcoming meeting and insightful discussion.

This meeting will also be live-streamed on YouTube.

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