The data-driven report predicts the 10 key graphic, photography, footage and music trends based on billions of customer searches that will define creativity and innovation in 2021
Shutterstock, Inc. (NYSE: SSTK), a leading global creative platform offering full-service solutions, high-quality content, and tools for brands, businesses and media companies, today announced the launch of the 10th anniversary edition of its annual Creative Trends Report, highlighting both global and local trends that will inspire creative expression and ingenuity in 2021.
The 10 2021 Creative Trends fall into five categories: Graphic, Photography, Footage, Music, and the Trend to Watch.
Free-flowing Inkscapes, one-of-a-kind Tie Dye patterns, and twisting, line portraits depicting Surreal Faces, show the embrace of individuality—and imperfection.
Keywords such as pastel tie dye (+2,404%), alcohol ink (+381%), and face line art (+536%) are on the rise, as we see a surge of flaws, fantasy and distinctive flair among textures, backgrounds, and illustrations.
In alignment with the events of 2020, there was a demand for inclusion and representation, with searches such as non-binary (+2,300%) and authentic people (+133%) trending up. Identity Unfiltered encompasses authentic portraiture and the wide gamut of beauty across the globe. A focus on Inner Life and self care (+177%) has compelled many to shift focus in the coming year towards life’s simple pleasures.
Motion pictures have the unique ability to evoke emotion. The Sublime has seen an increase in searches for intense and intimidating scenes from nature: from stormy beach (+480%) to dunes (+394%), and mountain aerials (+1,396%).
Eccentric Animation has given content creators new ways to express their ideas, and to embrace more playful animation styles and motion graphics that are whimsical (+13,572%), and fun. This trend provides a lively, splashy and colorful outlet for creatives that doesn’t require a crew to produce, and steers away from the seriousness of 2020.
There has been an uptick in tracks featuring Strings — from the rippling notes of a classic cantata, to the electrifying, hair-raising sounds of an eclectic spiccato. Popularity has risen for music that is Uplifting and Playful — the sounds of brisk BPM, plucky instruments, and sweeping crescendos. The footage and music trends, when paired together, produce a distinctive sensorial experience — layer a track from Strings over a clip from The Sublime, sit back and enjoy.
Trend to Watch
After the events of the past year, creatives are on the hunt for the Unexplored. From biodiversity stemming from the wildfires and natural disasters, to 2020’s SpaceX launch and the fascination with space, and the upswing in yoga, meditation and the uncharted phenomena of our mind-body connection.
In addition to these 10 global trends, the 2021 report outlines the top search terms from 26 countries around the world, from fairy tales lifestyle in Australia, to colorful landscapes in South Africa. This year’s report not only offers hand-curated collections for each of the trends from Shutterstock images, video and music, but also images from Offset.
Looking at the search terms with the highest growth year-over-year, the annual Creative Trends report analyzes data gathered over a 12-month period from billions of customer searches for images, footage, and music content. The data, combined with analysis from Shutterstock’s internal Visual Intelligence Panel, determines patterns and styles that are unique and reflect cultural trends from around the world.
Explore the full 2021 Creative Trends Report here.