October 12th, 2011 Meeting

Our first meeting at the new location, the Showbiz Store & Cafe, was a high energy meeting filled with LAPPG members very excited about the new meeting space. The management and employees were wonderful and the venue was very comfortable. Plus, there was a lot of great food and drink as well as the latest digital filmmaking tools and accessories to browse and buy.

First up we had an amazing re-introduction to SmartSound’s Sonicfire Pro, which is an a powerful tool for any digital filmmaker. Frank Marsilio, Tech Support & Quality Assurance Manager sat in the demo seat and took us through a test drive of several customization sessions. We got a firsthand look at this fully customizable music library and saw how simple the software is to use. We also had the opportunity to hear the high quality and diversity of the music. He also showed us Quicktracks, SmartSound’s patented soundtrack creation solution for the web. It was an extra a special treat getting to meet Kevin Klingler, President & CEO and inventor of this patented music customization technology. He told us about the genesis and evolution of this incredibly successful and valuable product. And thanks to the generosity of Kevin, two lucky LAPPG members walked home with full installs of this amazing software!

During the break, members went down to the store and browsed the great selection of industry related products as well as ordered handcrafted coffee drinks and smoothies in the Cafe. All of the usual LAPPG introductions and networking commenced!

Following the break we welcomed the first ever LIVE appearance of 2 Reel Guys, Larry Jordan (FCP Guru) and Norman Hollyn (Head of USC’s editing track) who shared with us insights on the non-technical side of storytelling. We learned how editing and image manipulation and different choices lead to different outcomes in the way a piece feels to the audience. Through playback of the famous “Odessa Steps” sequence Norman dissected the edits and described the emotions created from those editing choices. Norman also shared some of his “stellar” acting skills with the group and engaged us in a very interactive presentation. It was a wonderful night for the LAPPG and we are so thankful for all who attended. Special shoutout to the Showbiz Store & Cafe for inviting us!



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