A Big Step to Help You Create Beautiful Short-form Videos

Anjali Sud, CEO of Vimeo announces this exciting information on the Vimeo Blog — 

Vimeo has taken another big step in our mission to empower you to tell exceptional stories. I am excited to share that we agreed to acquire Magisto, an innovative video creation service based in Israel.

The Magisto team is a brilliant group of video technologists who have spent the last decade helping over 100 million people create videos online. During that time, they developed proprietary technology and a deep expertise in short-form video storytelling — everything from intuitive mobile experiences to cutting edge AI to powerful video editing tools.

We plan to leverage Magisto’s technology to enable you, our community, to take advantage of the massive adoption of video by businesses of all sizes. Because today, every small business, marketer, and brand needs video to communicate effectively, whether on social media, their website, or other destinations. That means they need to create high-quality professional videos, and lots of them. What we hear, again and again, is that businesses don’t feel equipped with the tools to create video at the speed, volume, and quality that their audiences and customers demand. And that’s a problem we intend to solve.

Following the completion of this acquisition, we’ll be integrating Magisto’s technology into Vimeo to bring you a new level of professional quality video creation. In the future, you can look forward to the following from Vimeo:

• Sleek, simple video creation: you’ll be able to make, edit and distribute your social media and product videos through Vimeo, with just a few taps or with full creative control.

• Community-driven storytelling: elevate your brand storytelling with the help of our world-class creative community. Building on our launch of Vimeo Stock, we will introduce new marketplaces for video professionals and businesses to collaborate together in the video creation process.

• All-in-one video marketing: you can stop using multiple platforms for your video needs. Vimeo will serve as the single platform for your entire video marketing strategy, enabling you to create, edit, host, distribute, monetize, and measure your videos in one seamless workflow.

With these steps, more businesses will be able to make videos with professionalism and ease. And our creative community will be their partners in bringing quality and craft to those stories. These are ambitious goals, but entirely possible with the combined force of two companies who believe in the power of technology to lower the barriers for quality storytelling.

We look forward to completing the acquisition and showing you what we can do together.

April 2nd Screening and Q & A of “American Relapse” in Santa Monica

At our January LAPPG meeting we had the privilege of hosting director Patrick McGee and his team to speak about their film “American Relapse “and their television series for VICE called “Dopesick Nation”.  “American Relapse” is screening this week through Thursday and tonight, April 2nd the filmmakers will be participating in an Q & A after the 7:10pm screening. This is an important film that gives  a candid peek into the devastation of the Opioid Crisis infecting America.

https://www.americanrelapse.com/watch

 

 

March 2019 Photos

March 2019’s LAPPG meeting was full of excitement as we had two three fantastic ladies sharing the spotlight for the evening. First up we had Andrea Chlebak, Senior Colorist from Deluxe speak about Color in Narratives. She shared her personal journey into the color space, how color enhances or creates atmosphere and how to add meaning by establishing a palette. She spoke on the process of coming to a final look for a film through color grading and discussed her use of experimentation, intuition and perception as a toolset to determine how cool, dark or saturated to make an image. She also spoke about and how she collaborates with directors and cinematographers to enhance the narrative through color. After the break we welcomed Moderator Monica Daniel who introduced us to “Captain Marvel” editor Debbie Berman and detailed Debbie’s 15 year journey to the US and how she worked her way to becoming one of Hollywood’s exciting new talents and in-demand editors.  Monica and Debbie discussed clips from various films including “Spider-Man: Homecoming” and “Black Panther”. The audience enjoyed Debbie’s story of how she wore a “Captain Marvel” t-shirt during her work on “Spider-Man: Homecoming” which may have helped send “the powers that be” a subliminal message to hire her for the new film! It was a great evening for women in film, filled with entertaining stories and valuable information and insights.