Archive for category: Past Meetings

June 9, 2010
09 Jun 2010

June 9th, 2010 Meeting

What a fantastic 2nd anniversary celebration! We had Peter Crithary here from Sony who shared with us a presentation on HDCAM SR as well as a sneak peak of what’s to come.

HDCAM SR is the master quality standard for production and deliverables. With 12 channels of uncompressed digital audio, visually lossless quality recording and playback up to 4:4:4 RGB at 440Mbps and 880Mbps, with Real time 3D, double speed capability, uncompressed 4K DPX and much more. The HDCAM SR platform is evolving with upcoming support of real time 2K and the ability to go file based at 440Mbps, 880Mbps and with the newly introduced 220Mbps codec support. He also detailed new changes with the Version 2 of the format including 96K audio support, and a file based use of the SR codec.  The tapes can be used as data holders as well as a high-def playback format with a simple ethernet for round tripping to a computer.  Pretty cool stuff!– The main product information site. – The production site is intended as a learning resource with forums so people can engage each other and engage with Sony people who can answer questions directly. In addition, they have a blog that is updated regularly with timely information. The site is continuing to build and they will be adding white papers and other technical information as well. – This is Sony’s site that hosts and showcases content shot with Sony technology. Anyone can submit their work for posting. There is a selection process for posting content. Upon being selected,  biographical information from the content creator will be included. The ability to embed the video’s on any website so they become portable showreels so to speak is key.  – This is Sony’s Production Twitter account. Tweets include latest breaking information, general Sony technology information, news and events. Definitely something to monitor!

After Peter’s presentation we had our giveaway of over $3300 worth of products. Then we sang a round of “Happy Birthday”, shared a ton of cake and enjoyed lots of time to network.

May 13, 2010
13 May 2010

May 12th, 2010 Meeting

Vincent Maza and Michael Krulick presented the new features of AVID Media Composer 5. This high-speed software can work with more formats and in more ways than ever before. AVID 5 is ideal for offline, file-based, and even mobile editing. They showed how this new version makes it easier to directly access and edit RED Files through AMA, without transcoding as images are scaled to HD frame size. This new version also makes work natively with QuickTime video formats, including Apple ProRes and H.264 and you can edit video and audio by dragging and dropping elements in the timeline.  Vincent and Michael demonstrated ways to break some of the common media barriers to make editing faster and answered many member’s questions. For more information about AVID Media Composer Version 5 visit

Moviola’s Aaron McNally returned to our group and this time he reviewed and explained the impact of DSLR HD video production. We got a full tour of  DSLR Format and Cameras including: Camera Layout/Menus, Sample Footage, and DSLR Production Analysis as well as the current ways productions are handling the Post-Production Workflow. He also described some of the differences between image sensors. For rentals, sales, and training log onto

April 23, 2010
23 Apr 2010

April 21st, 2010 Meeting

Dan Green presented a platform for video content producers called MediaSilo. He talked about how this program has tools to help productions work more efficiently by speeding up workflow to save time and money. He discussed how to use MediaSilo for managing videos, creating and sharing reels, as well as auditioning talent via video, and even for transcribing footage. He also explained how this program can be accessed from anyplace there is Internet connections to store, share, review, or get approvals easily. He demonstrated how to use the program to track what others on the system are doing using a simple Admin widget. There was also mention of a FileMaker Pro server and how that is being integrated. We learned this system works on a PC as well as a Mac and it seemed that for those using an FTP site or spending big bucks on digital asset management software, this was really worth checking out!  Their basic “Home” account is FREE! We were all pleasantly surprised and excited to learn this fact! This gives you up to two users and 1GB of storage. The rest of the packages add features and storage space and are reasonably priced.  It definitely got a lot of our members thinking about how something like MediaSilo could help manage a more efficient and effective workflow.

The CEO of LIGHTIRON Digital, Michael Cioni, paid us a visit and discussed working with file-based media. His amazing presentation (via his iPad) illustrated the history of media as well as the file-based direction media is moving. He also discussed several cameras and filetypes and included an overview of the new MX sensor for the RED camera system as well as a discussion as to how file-based capture should be treated in preparation for today’s existing offline infrastructure (often tape-based) as well as for digital intermediate mastering. We also were treated to a screening of Michael’s amazing demo reel including some never seen before new RED MX ultra-low light footage! Boy did we get lucky!

LAPPG Member Tag Lyons was the lucky winner of the NewBluFX/LAPPG Survey! He gets to choose $1000 worth of NewBlueFX plugins!

March 11, 2010
11 Mar 2010

March 10th, 2010 Meeting

Gary Epstein of Dolby was on-hand to demystify Dolby Digital encoding for us. He spoke about the FCC regulation on loudness, typical recording levels and how Dolby is really good at understanding what the human ear hears.  He discussed encoding Dolby for DVD and metering your content for delivery to your client’s specifications – specifically focusing on dialnorm values. He also talked about the various Dolby disc and broadcast based solutions available today. He showed us many of their products including the Dolby LM100, Dolby E and Dolby Optimizer.  Thank you for making it all so much clearer! To find out more, check out the Dolby website

Then the lovely Sophie Malten flew in from London to introduce the American audience and us our members to Farmers Wife to help us with our scheduling and facility management responsibilities. She showed us how this powerful and sophisticated scheduling and business management tool handles projects, bookings, cost tracking, time tracking, invoicing and financial reports in the context of the post production world. She also showed us how this software handles a media library (vault), labeling and dispatching and how it can help us increase productivity and streamline our workflow. It’s nice to have everything in one place! For more information visit

Congrats to Stuart Ferreyra for winning the big prize of the evening, a full Farmers WIFE software system And thank you to all our amazing sponsors for allowing us to giveaway over $13,000 worth of prizes.

February 11, 2010
11 Feb 2010

February 10th, 2010 Meeting

DP Chris Fallin and Post Producer Joe DeOliveira on behalf of Sony presented a comprehensive evaluation of using XDCAM and Avid to create a tapeless workflow. They shared the results of a recently completed test for shooting and post with the Sony F800 camera for scripted television. They gave an thorough assessment of the camera and workflow and explained the benefits as well as the limitations. They showed that with the high quality and substantial savings XDCam is making the leap from ENG. Experts from Sony and Avid were there to answer our questions and Sony provided a beautiful Sony Professional HD monitor to watch the footage firsthand.  Thank you Dan Perry!

For more information about the Sony HD Cam click on the following link:

Founder of NewBlueFX and product architect, Todor Fay demonstrated his incredibly simple and cost efficient but effective and powerful collections of plugins called Video Essentials. He gave us insight on how many of the plugins came about and explained how they work in relation to others like them out on the market. He also picked the brains of our LAPPPG members in attendance to see what new plug-ins they were looking for and wants to develop and create exactly that. He’s encouraged us to keep sending him ideas.  Get your ideas all the way through R& D and to the shelf!

Visit to learn more about these awesome plugins.

Congrats to Stacey Hempel for winning a Sony Network Blu-ray Disc Player!

Congrats to Scott Purvis for winning an Avid Media Composer software package!